AI Insights · Timothy · July 2025
Top 5 Meal Kits and Specialty Foods Apps in New Zealand Q2 2025
Explore the performance of the top meal kits and specialty foods apps in New Zealand during Q2 2025, with insights on downloads and user engagement trends.
In the second quarter of 2025, the performance of meal kits and specialty food applications on the unified platform in New Zealand revealed intriguing trends. Drawing from Sensor Tower's data, here's a closer look at how the top five apps fared.
My Food Bag maintained a consistent download pattern, starting at around 526 downloads in early April and peaking at 718 in late May. The app closed the quarter with approximately 568 downloads.
HelloFresh: Meal Kit Delivery experienced a moderate increase in downloads, beginning at 402 and slightly rising to 423 by the end of June. However, weekly active users showed a decline, dropping from nearly 16K in early April to about 7.9K by the end of the quarter.
Vivino: Drink The Right Wine saw its weekly revenue fluctuate, peaking at $160 in late May. Downloads remained fairly stable, with a noticeable peak at 249 in mid-April. The app's active users hovered around 400 throughout the quarter.
Wonky Box displayed a significant upward trend in downloads, starting with just 10 at the end of April and climbing to 376 by early June. This growth continued steadily through the end of the quarter.
Youfoodz: Custom Meal Plan reported low download numbers, fluctuating slightly throughout the quarter, with a peak of 18 downloads in mid-May.
These insights, sourced from Sensor Tower, highlight the diverse performance metrics across these leading apps in New Zealand. For more detailed analytics and trends, Sensor Tower provides a comprehensive platform for further exploration.
